Serving Botanical Garden, Noida ISO 9001:2015 Recognized 100% Placement Support

Search Engine Marketing Google Ads & PPC Course in Botanical Garden, Noida

Advance your professional career with the Search Engine Marketing Google Ads & PPC Course at SSSAM Academy. Specially tailored for students and working professionals from Botanical Garden (Noida), featuring hands-on live projects, industry-standard toolchains, and 100% placement support.

Physical Classroom Campus SSSAM Academy, M24 Ground Floor, Old DLF Colony, Sector 14, Gurugram
Delivery Mode for Botanical Garden (Noida) Live interactive online batches with recorded portal access, plus full access to our Sector 14 Gurugram physical lab (Approx. 39 km via Magenta Line to Hauz Khas / Yellow Line or expressway drive).
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Industry Veteran Mentors Live Real-Time Projects Weekday & Weekend Batches Classroom Labs + Live Online

Duration

3 Months (Fast-Track Available)

Learning Mode

Classroom & Live Interactive Online

Certification

Govt. Recognized & ISO 9001:2015

Placement

100% Dedicated Placement Assistance

About the Search Engine Marketing Google Ads & PPC Course Program for Botanical Garden Learners

Build job-ready expertise in Search Engine Marketing Google Ads & PPC Course with SSSAM Academy’s tailored program for learners in Botanical Garden (Noida), situated near Botanical Garden Metro Interchange (Blue & Magenta Lines). Tailored for Cross-NCR students taking advantage of direct Magenta Line connectivity into South Delhi and Gurugram, the curriculum emphasizes practical code repositories, real-world deployment, and interview preparation. Students benefit from Approx. 39 km via Magenta Line to Hauz Khas / Yellow Line or expressway drive to access our Sector 14 Gurugram workstation labs on weekends, complemented by daily interactive live online cohorts.

Local Community & Career Scope: Botanical Garden is situated in the heart of Noida transit & metro hub, surrounded by prominent software parks, corporate research centers, and top-ranked engineering universities.

Commute & Learning Options: Direct highway connectivity via DND Flyway / Noida-Greater Noida Expressway or via Botanical Garden (Blue & Magenta Lines) connecting through the Magenta Line. For students preferring remote study, SSSAM Academy provides live interactive online batches with recorded sessions, digital notes, and full placement support.

Search Engine Marketing Google Ads & PPC Course Detailed Curriculum & Modules

Structured step-by-step from core fundamentals to real-world industrial capstone projects.

Main Topic 1: Google Search Ads Setup — Keyword Match Types (Exact, Phrase, Broad), Negative Keyword Lists, Responsive Search Ads (RSA) Main Topic 2: Quality Score & Ad Assets — Expected CTR, Ad Relevance, Landing Page Experience, Sitelinks, Callouts, Structured Snippets Practical Capstone: Building a 10/10 Quality Score Google Search Campaign for High-Intent Buyers

Main Topic 1: Smart Bidding Algorithms — Target CPA, Target ROAS, Maximize Conversions vs Manual CPC, Auction Insights Main Topic 2: PMax & Display Retargeting — Performance Max Asset Groups, Audience Signals, Display Banners, Remarketing Lists (RLSA) Practical Capstone: Managing an Automated Multi-Channel Performance Max E-Commerce Campaign

Main Topic 1: GTM & GA4 Conversion Triggers — Google Tag Manager Custom Events, Form Submission Triggers, GA4 Enhanced Measurement Main Topic 2: PPC Budget Scaling & ROI Reporting — Attribution Models (Data-Driven), Looker Studio Reports, A/B Landing Page Testing Practical Capstone: End-to-End GA4 Conversion Tracking Setup & Looker Studio PPC ROI Report

A/B testing for ads Budget optimization techniques Campaign performance reports ROI analysis and conversion improvement

Live Google Ads campaign creation Business lead generation campaigns Landing page optimization basics Keyword targeting for local businesses

Ad performance tracking dashboards Campaign troubleshooting techniques Portfolio project development Final campaign presentation and review

Why Choose SSSAM Academy in Noida?

Industry Veteran Mentors

Learn directly from senior software developers and subject matter experts with 8+ years of real corporate project experience.

Live Real-Time Projects

Build portfolio-grade live projects and case studies that make your resume stand out in top corporate interviews.

100% Placement Support

Dedicated placement wing assisting you with resume crafting, LinkedIn optimization, mock interviews, and recruitment drives.

Top Hiring in Noida & NCR

Target direct interviews with hiring companies across Botanical Garden and NCR: Noida Sector 62 IT corridor, Advant Navis, Candor TechSpace, Adobe, Samsung R&D, HCL Technologies, and Oracle.

Ready to Master Search Engine Marketing Google Ads & PPC Course in Botanical Garden?

Join hundreds of successful alumni working at top tech firms across India. Reserve your seat for the upcoming batch with special discounts & free career counseling.

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Frequently Asked Questions (FAQs)

What are the eligibility requirements for the Search Engine Marketing (SEM) Course?

Basic internet familiarity and commercial curiosity. Perfect for marketing graduates, small business owners, and digital marketing executives focusing on paid media channels.

What practical projects will I build during the Search Engine Marketing Course?

You will plan and execute multi-channel paid campaigns: Google Search and Bing Ads keyword structuring, bidding strategy experiments (tCPA, tROAS), negative keyword hygiene, and A/B split testing of responsive ad copy.

What career support and job roles are available after completing Search Engine Marketing Course?

Positions you for roles like SEM Specialist, PPC Campaign Associate, and Paid Search Executive in performance marketing agencies, with starting salaries offering competitive entry-level compensation aligned with Delhi NCR industry benchmarks.

How can students from Botanical Garden, Noida attend Search Engine Marketing Google Ads & PPC Course classes?

Students from Botanical Garden can participate in our live online batches with 1-on-1 mentor code reviews, or join our weekend classroom batches in Sector 14 Gurugram.