Serving Hazratganj, Lucknow ISO 9001:2015 Recognized 100% Placement Support

Search Engine Marketing Google Ads & PPC Course in Hazratganj, Lucknow

Advance your professional career with the Search Engine Marketing Google Ads & PPC Course at SSSAM Academy. Specially tailored for students and working professionals from Hazratganj (Lucknow), featuring hands-on live projects, industry-standard toolchains, and 100% placement support.

Physical Classroom Campus SSSAM Academy, M24 Ground Floor, Old DLF Colony, Sector 14, Gurugram
Delivery Mode for Hazratganj (Lucknow) 100% Instructor-led live online virtual batches with 1-on-1 mentor code reviews, digital study resources, and direct Delhi NCR placement support.
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Industry Veteran Mentors Live Real-Time Projects Weekday & Weekend Batches Classroom Labs + Live Online

Duration

3 Months (Fast-Track Available)

Learning Mode

Classroom & Live Interactive Online

Certification

Govt. Recognized & ISO 9001:2015

Placement

100% Dedicated Placement Assistance

About the Search Engine Marketing Google Ads & PPC Course Program for Hazratganj Learners

Centered around Hazratganj Ganj Market and Mayfair Crossing in Lucknow, this Search Engine Marketing Google Ads & PPC Course enables ambitious learners to master high-demand skills without the burden of relocating. Structured for Graduates from University of Lucknow, National P.G. College, and state administrative tech associates, instruction is delivered via interactive live virtual classrooms and collaborative code reviews. While physical labs are in Sector 14, Gurugram (Approx. 520 km via Agra-Lucknow Expressway; delivered 100% via interactive live virtual batches), Lucknow students participate remotely and connect directly into Delhi NCR corporate hiring pipelines.

Local Community & Career Scope: Hazratganj is the premier central business district of Lucknow, drawing top engineering and university talent aiming for lucrative software and data roles in Delhi NCR and pan-India.

Commute & Learning Options: Live Interactive Online Cohorts with dedicated mentor support, cloud labs, and scheduled offline workshops during placement bootcamps. For students preferring remote study, SSSAM Academy provides live interactive online batches with recorded sessions, digital notes, and full placement support.

Search Engine Marketing Google Ads & PPC Course Detailed Curriculum & Modules

Structured step-by-step from core fundamentals to real-world industrial capstone projects.

Main Topic 1: Google Search Ads Setup — Keyword Match Types (Exact, Phrase, Broad), Negative Keyword Lists, Responsive Search Ads (RSA) Main Topic 2: Quality Score & Ad Assets — Expected CTR, Ad Relevance, Landing Page Experience, Sitelinks, Callouts, Structured Snippets Practical Capstone: Building a 10/10 Quality Score Google Search Campaign for High-Intent Buyers

Main Topic 1: Smart Bidding Algorithms — Target CPA, Target ROAS, Maximize Conversions vs Manual CPC, Auction Insights Main Topic 2: PMax & Display Retargeting — Performance Max Asset Groups, Audience Signals, Display Banners, Remarketing Lists (RLSA) Practical Capstone: Managing an Automated Multi-Channel Performance Max E-Commerce Campaign

Main Topic 1: GTM & GA4 Conversion Triggers — Google Tag Manager Custom Events, Form Submission Triggers, GA4 Enhanced Measurement Main Topic 2: PPC Budget Scaling & ROI Reporting — Attribution Models (Data-Driven), Looker Studio Reports, A/B Landing Page Testing Practical Capstone: End-to-End GA4 Conversion Tracking Setup & Looker Studio PPC ROI Report

A/B testing for ads Budget optimization techniques Campaign performance reports ROI analysis and conversion improvement

Live Google Ads campaign creation Business lead generation campaigns Landing page optimization basics Keyword targeting for local businesses

Ad performance tracking dashboards Campaign troubleshooting techniques Portfolio project development Final campaign presentation and review

Why Choose SSSAM Academy in Lucknow?

Industry Veteran Mentors

Learn directly from senior software developers and subject matter experts with 8+ years of real corporate project experience.

Live Real-Time Projects

Build portfolio-grade live projects and case studies that make your resume stand out in top corporate interviews.

100% Placement Support

Dedicated placement wing assisting you with resume crafting, LinkedIn optimization, mock interviews, and recruitment drives.

Top Hiring in Lucknow & NCR

Target direct interviews with hiring companies across Hazratganj and NCR: Leading technology employers across Lucknow tech parks and top Delhi NCR multinational corporations.

Ready to Master Search Engine Marketing Google Ads & PPC Course in Hazratganj?

Join hundreds of successful alumni working at top tech firms across India. Reserve your seat for the upcoming batch with special discounts & free career counseling.

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Frequently Asked Questions (FAQs)

What are the eligibility requirements for the Search Engine Marketing (SEM) Course?

Basic internet familiarity and commercial curiosity. Perfect for marketing graduates, small business owners, and digital marketing executives focusing on paid media channels.

What practical projects will I build during the Search Engine Marketing Course?

You will plan and execute multi-channel paid campaigns: Google Search and Bing Ads keyword structuring, bidding strategy experiments (tCPA, tROAS), negative keyword hygiene, and A/B split testing of responsive ad copy.

What career support and job roles are available after completing Search Engine Marketing Course?

Positions you for roles like SEM Specialist, PPC Campaign Associate, and Paid Search Executive in performance marketing agencies, with starting salaries offering competitive entry-level compensation aligned with Delhi NCR industry benchmarks.

How can students from Hazratganj, Lucknow attend Search Engine Marketing Google Ads & PPC Course classes?

Candidates from Hazratganj, Lucknow join our live virtual cohorts with real-time screen sharing, interactive coding labs, and complete placement interview scheduling.