Search Engine Marketing Google Ads & PPC Course in Gurugram
Learn paid advertising with the Search Engine Marketing Course in Gurugram at SSSAM Academy, a leading computer institute in Gurugram located in Old DLF, Sector 14. This practical training program helps students, freshers, and professionals master Google Ads, PPC campaign management, keyword targeting, and performance marketing strategies used by modern digital businesses.
📍 SSSAM Academy Center: M24 Ground floor, Old DLF, Sector 14, Gurugram
Search Engine Marketing Google Ads & PPC Training in Gurugram
SSSAM Academy is a trusted computer institute in Gurugram offering practical Search Engine Marketing Google Ads & PPC training at Old DLF, Sector 14.
Our Search Engine Marketing – Google Ads & PPC Training at SSSAM Academy Course in Gurugram is designed to guide learners from basic concepts to advanced practical implementation. This training program covers core principles, real-world application workflows, and capstone project assignments.
Search Engine Marketing Google Ads & PPC Course Syllabus
Our comprehensive curriculum is split into logical modules to guide you from fundamentals to advanced skills.
- Main Topic 1: Google Search Ads Setup — Keyword Match Types (Exact, Phrase, Broad), Negative Keyword Lists, Responsive Search Ads (RSA)
- Main Topic 2: Quality Score & Ad Assets — Expected CTR, Ad Relevance, Landing Page Experience, Sitelinks, Callouts, Structured Snippets
- Practical Capstone: Building a 10/10 Quality Score Google Search Campaign for High-Intent Buyers
- Main Topic 1: Smart Bidding Algorithms — Target CPA, Target ROAS, Maximize Conversions vs Manual CPC, Auction Insights
- Main Topic 2: PMax & Display Retargeting — Performance Max Asset Groups, Audience Signals, Display Banners, Remarketing Lists (RLSA)
- Practical Capstone: Managing an Automated Multi-Channel Performance Max E-Commerce Campaign
- Main Topic 1: GTM & GA4 Conversion Triggers — Google Tag Manager Custom Events, Form Submission Triggers, GA4 Enhanced Measurement
- Main Topic 2: PPC Budget Scaling & ROI Reporting — Attribution Models (Data-Driven), Looker Studio Reports, A/B Landing Page Testing
- Practical Capstone: End-to-End GA4 Conversion Tracking Setup & Looker Studio PPC ROI Report
- A/B testing for ads
- Budget optimization techniques
- Campaign performance reports
- ROI analysis and conversion improvement
- Live Google Ads campaign creation
- Business lead generation campaigns
- Landing page optimization basics
- Keyword targeting for local businesses
- Ad performance tracking dashboards
- Campaign troubleshooting techniques
- Portfolio project development
- Final campaign presentation and review
Tools & Technologies Covered
Master industry-standard tools and libraries used by top professional teams globally.
Industry Standards
Master the toolsets and utilities recommended by top enterprise teams.
Modern Frameworks
Understand workflow models, components, library integrations, and architectures.
Git Version Control
Build structured repositories, track revisions, and maintain clean workflows.
Debugging Tools
Identify syntax issues, logical bottlenecks, and optimize operational performance.
Industry Projects & Case Studies
Build a job-ready portfolio by working on real-world projects and application designs.
Real-World Datasets
Gain experience handling noisy, real-world data files, cleaning records, and dealing with missing data values.
- Performance tracking with multi-variable metrics
- User pattern classification with behavioral records
- Anomaly detection models using pattern classifiers
Business Use Cases
Solve complex business challenges and learn to evaluate and present model outcomes to stakeholders.
- Workflow optimization models based on preferences
- Performance forecasting using statistical modeling
- User market segmentation using clustering
Portfolio & Git Profile
Publish clean code, project documentation, and summaries to demonstrate your coding skills to recruiters.
- Structured repositories with clear explanations
- GitHub repositories containing code and professional README files
- Interview-ready explanations of metrics and trade-offs
Course Details & Batches
Flexible schedules and batch options tailored for both students and working professionals.
Duration
The structured training program runs for 3–4 months to cover all modules in detail.
Learning Modes
Attend interactive offline classes at our center or join online live classes from anywhere.
Location
Our Gurugram center is located in Old DLF, Sector 14, offering excellent local connectivity.
Flexible Batches
Small batch sizes with options for weekday, evening, and weekend batches.
Placement & Career Support
Resume optimization, technical interview guides, and referrals to help you transition into core roles.
Resume & LinkedIn Builder
Optimize your professional profile and resume to highlight project portfolios.
Technical Interview Prep
Prepare with structured guides covering algorithms, core concepts, and programming questions.
Expert Mock Interviews
Gain confidence and receive detailed feedback through 1-on-1 mock interviews with industry practitioners.
Corporate Referrals
Access SSSAM Academy's corporate relationships for direct referrals and placement drives.
What Our Students Say
Vikas Kumar
Amazing learning experience at SSSAM Academy Gurugram. The instructors are extremely helpful and guide you individually through all practical assignments.
Neha Yadav
Best computer training classes in Gurgaon. They cover the syllabus with actual code exercises instead of theoretical slides. Very satisfied with my certification program.
Sandeep Singh
Practical learning standard is top notch. The laboratory facilities and interactive live doubt support made it very easy to transition into coding.
Preeti Sharma
SSSAM Academy Old DLF is highly structured. From basic details to project work, everything is extremely professional. The placement support is very responsive.
Manish Malhotra
Great curriculum and flexible batch timings. The trainers are patient and ensure every student gets their doubts resolved. Best coding institute.
Ananya Roy
Excellent class setup, good computers and individual mock tests helped me boost my confidence. I got placed within 2 weeks of finishing my projects.
Studied at SSSAM Academy? Share your experience and help other students in Gurugram find the right IT course.
Frequently Asked Questions (FAQs) – Search Engine Marketing Google Ads & PPC Course in Gurugram
What is the duration of the Search Engine Marketing course at SSSAM Academy?
The Search Engine Marketing Course at SSSAM Academy, a practical computer institute in Gurugram, typically runs for about 8–10 weeks depending on the batch schedule. Students attend structured sessions covering Google Ads, keyword targeting, campaign optimization, and performance analysis.
Where is SSSAM Academy located in Gurugram?
SSSAM Academy is located in Old DLF Sector 14 Gurugram, Haryana. The institute is easily accessible from nearby areas including DLF Phase 1, DLF Phase 2, and Cyber City. Offline classroom training is available along with online live classes for remote learners.
What are the fees for the Search Engine Marketing course in Gurugram?
The Search Engine Marketing course at SSSAM Academy is offered with an affordable fee structure and flexible EMI options. For the latest course fees, batch schedules, and available offers, students can contact the academy directly or visit the institute in Old DLF Sector 14 Gurugram.
Do I need prior digital marketing experience to join this SEM course?
No prior experience is required. This beginner-friendly program starts with the fundamentals of search engine marketing and gradually introduces Google Ads campaign creation, keyword research, bidding strategies, and campaign optimization techniques.
Will I receive a certificate after completing the SEM course?
Yes. After successfully completing the course and practical campaign assignments, students receive a Search Engine Marketing course completion certificate from SSSAM Academy. This certificate can be added to your resume, LinkedIn profile, and job applications.
Ready to Learn Search Engine Marketing Google Ads & PPC in Gurugram?
Join students who are building careers in IT and technology at SSSAM Academy, a trusted computer institute in Gurugram located in Old DLF Sector 14. Start your learning journey with practical training in Search Engine Marketing Google Ads & PPC guided by experienced mentors. Limited seats are available for the upcoming batch—enroll now and begin your training within the next 48 hours.
Special Offer: Get 15% discount on course fees and a free career guidance session when you enroll this week.