Google Ads PPC & Paid Advertising Course in Gurugram
Learn digital advertising with the Google Ads Course in Gurugram at SSSAM Academy, a practical computer institute in Gurugram located in Old DLF, Sector 14. This job-oriented training program helps students, freshers, and professionals understand how to create, manage, and optimize Google Ads campaigns used by businesses to generate leads, traffic, and sales.
📍 SSSAM Academy Center: M24 Ground floor, Old DLF, Sector 14, Gurugram
Google Ads PPC & Paid Advertising Training in Gurugram
SSSAM Academy is a trusted computer institute in Gurugram offering practical Google Ads PPC & Paid Advertising training at Old DLF, Sector 14.
Our Google Ads – PPC & Paid Advertising Training at SSSAM Academy Course in Gurugram is designed to guide learners from basic concepts to advanced practical implementation. This training program covers core principles, real-world application workflows, and capstone project assignments.
Google Ads PPC & Paid Advertising Course Syllabus
Our comprehensive curriculum is split into logical modules to guide you from fundamentals to advanced skills.
- Main Topic 1: Campaign Structures & Match Types — Exact Match, Phrase Match, Broad Match, Negative Keyword Lists
- Main Topic 2: Ad Rank & Quality Score Factors — Expected CTR, Ad Relevance, Landing Page Experience, Assets/Extensions
- Practical Capstone: Building a Lead-Generation Search Ad Campaign for Local Services
- Main Topic 1: Performance Max (PMax) Campaigns — Asset Groups, Audience Signals, Placement Exclusions, Shopping Feed
- Main Topic 2: Automated Smart Bidding — Target CPA, Target ROAS, Maximize Conversions vs Manual CPC
- Practical Capstone: Setting up YouTube Video Ads & Retargeting Audiences in Google Ads
- Main Topic 1: Conversion Tracking with GTM — Triggering Form Submissions, Button Clicks, Dynamic Values, Enhanced Conversions
- Main Topic 2: Campaign Audit & Optimization — A/B Split Testing, Search Terms Report Mining, Budget Allocation
- Practical Capstone: Performing a Live PPC Account Audit with Data Studio ROI Reports
- Custom audiences and intent-based targeting
- Placement targeting for display ads
- Ad creatives and visual ad formats
- Campaign performance monitoring
- Understanding impressions, clicks, CTR, and conversions
- Conversion tracking setup
- Google Analytics integration
- A/B testing for ads and landing pages
- Budget optimization and bid adjustments
- Improving ROI and reducing ad spend waste
- Reporting and campaign analysis
- Final campaign project and presentation
Tools & Technologies Covered
Master industry-standard tools and libraries used by top professional teams globally.
Google Ads
Create and optimize Search, Display, and Video PPC ad campaigns.
SEO Analytics
Perform keyword research, index optimizations, and audits using Semrush/Ahrefs.
Google Analytics 4
Track website traffic, user conversions, clicks, and behavior metrics.
Social Media Ad Tools
Manage paid ad campaigns on Facebook, Instagram, and LinkedIn portals.
Industry Projects & Case Studies
Build a job-ready portfolio by working on real-world projects and application designs.
Real-World Datasets
Gain experience handling noisy, real-world data files, cleaning records, and dealing with missing data values.
- Performance tracking with multi-variable metrics
- User pattern classification with behavioral records
- Anomaly detection models using pattern classifiers
Business Use Cases
Solve complex business challenges and learn to evaluate and present model outcomes to stakeholders.
- Workflow optimization models based on preferences
- Performance forecasting using statistical modeling
- User market segmentation using clustering
Portfolio & Git Profile
Publish clean code, project documentation, and summaries to demonstrate your coding skills to recruiters.
- Structured repositories with clear explanations
- GitHub repositories containing code and professional README files
- Interview-ready explanations of metrics and trade-offs
Course Details & Batches
Flexible schedules and batch options tailored for both students and working professionals.
Duration
The structured training program runs for 3–4 months to cover all modules in detail.
Learning Modes
Attend interactive offline classes at our center or join online live classes from anywhere.
Location
Our Gurugram center is located in Old DLF, Sector 14, offering excellent local connectivity.
Flexible Batches
Small batch sizes with options for weekday, evening, and weekend batches.
Placement & Career Support
Resume optimization, technical interview guides, and referrals to help you transition into core roles.
Resume & LinkedIn Builder
Optimize your professional profile and resume to highlight project portfolios.
Technical Interview Prep
Prepare with structured guides covering algorithms, core concepts, and programming questions.
Expert Mock Interviews
Gain confidence and receive detailed feedback through 1-on-1 mock interviews with industry practitioners.
Corporate Referrals
Access SSSAM Academy's corporate relationships for direct referrals and placement drives.
What Our Students Say
Vikas Kumar
Amazing learning experience at SSSAM Academy Gurugram. The instructors are extremely helpful and guide you individually through all practical assignments.
Neha Yadav
Best computer training classes in Gurgaon. They cover the syllabus with actual code exercises instead of theoretical slides. Very satisfied with my certification program.
Sandeep Singh
Practical learning standard is top notch. The laboratory facilities and interactive live doubt support made it very easy to transition into coding.
Preeti Sharma
SSSAM Academy Old DLF is highly structured. From basic details to project work, everything is extremely professional. The placement support is very responsive.
Manish Malhotra
Great curriculum and flexible batch timings. The trainers are patient and ensure every student gets their doubts resolved. Best coding institute.
Ananya Roy
Excellent class setup, good computers and individual mock tests helped me boost my confidence. I got placed within 2 weeks of finishing my projects.
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Frequently Asked Questions (FAQs) – Google Ads PPC & Paid Advertising Course in Gurugram
What is the duration of the Google Ads course at SSSAM Academy?
The Google Ads Course in Gurugram at SSSAM Academy, a practical computer institute in Gurugram, typically runs for about 8–10 weeks depending on the batch schedule. Students learn campaign setup, keyword targeting, ad creation, and performance optimization through practical exercises and real campaign projects.
Where is SSSAM Academy located in Gurugram?
SSSAM Academy is located in Old DLF Sector 14 Gurugram, Haryana. The institute is easily accessible from nearby areas including DLF Phase 1, DLF Phase 2, and Cyber City. Students can attend offline classroom training or join online live classes from anywhere.
What are the fees for the Google Ads course in Gurugram?
The Google Ads course at SSSAM Academy is offered with an affordable fee structure and flexible EMI options. For the latest course fees, batch schedules, and available offers, students can contact the academy directly or visit the institute in Old DLF Sector 14 Gurugram.
Do I need prior digital marketing experience to join this course?
No prior experience is required. This beginner-friendly program starts with digital advertising basics and gradually introduces Google Ads campaign creation, keyword research, audience targeting, and campaign optimization.
Will I receive a certificate after completing the Google Ads course?
Yes. After successfully completing the training and assignments, students receive a Google Ads course completion certificate from SSSAM Academy. This certificate can be added to your resume, LinkedIn profile, and job applications.
Ready to Learn Google Ads PPC & Paid Advertising in Gurugram?
Join students who are building careers in IT and technology at SSSAM Academy, a trusted computer institute in Gurugram located in Old DLF Sector 14. Start your learning journey with practical training in Google Ads PPC & Paid Advertising guided by experienced mentors. Limited seats are available for the upcoming batch—enroll now and begin your training within the next 48 hours.
Special Offer: Get 15% discount on course fees and a free career guidance session when you enroll this week.